MR. PAUER

Docu Series · Production · Album

Mr. Pauer · 2026

ANCESTRALDocumentary SeriesGLOBAL HOUSE

01 — The Concept

"In Venezuela, mixed-breed dogs are called CACRI. Street dog. Mixed. No pedigree. It survives everything because it owes nothing to anyone."

CACRI is not a content series. It is not marketing. It is not the behind-the-scenes of an album.
It is the portrait of an artist that everyone knew. And that almost no one knew who he was.

Composer

Percussionist

Cook

Designer

Immigrant

Venezuelan without Venezuela. American without fully being American. Latino without fitting into the box of Latino.
Like a CACRI.

Document Structure

The Concept

Why it exists

The Manifesto

The complete Manifesto

The Series

11 episodes with complete scripts

Production

Cameras, locations, look, editing

ANCESTRAL

The album and song map

Schedule

Week by week

Golden Rules

What never breaks

What Hurts. What This Series Heals.

What people know

  • The Grammys
  • Billboard
  • The shows with thousands of people

What nobody knows

  • That there are original songs on Spotify
  • That I'm a composer
  • That I play percussion
  • That I cook three times a day
  • That I dusted off and tuned my drums to record an album nobody asked me to make

The Universal Spirit of the CACRI

CACRI is not limited to Venezuelans. The image of the mixed street dog that survives everything is universal. After that line — everyone understands it. And embraces it.

🇻🇪 Venezuela

CACRI

🇲🇽 Mexico

Mestizo

🇧🇷 Brazil

Vira-lata

🇨🇴 Colombia

Criollo

🇺🇸 United States

Mutt

Every culture in the world has its version of this resilient spirit.

02 — The Manifesto

By Mr. Pauer — A González from the Coast

I. I Am the Callejero-Criollo.

I am a CACRI. I don't come from a conservatory or a pedigree. I come from the salt of Margarita and the heat of the asphalt. Like the street dog that survives on instinct, my music is a survivor's craft. I wasn't taught by books. I was raised by the vibration of the air.

II. The Ear Is My Compass.

I play by ear because the heart doesn't read sheet music. My knowledge is from the street. Empirical. Raw. Rhythmic. I don't need a map to find the beat. I follow the sound until it feels like home. If it makes the soul move — it is true.

III. Skin Is a Border. Sound Is a Territory.

My skin is white. My surname is González. But my DNA is everything at once. I am the living proof of Mestizaje. I defend Africanity because its drum is my heartbeat. You don't need to be Black to love the root. You only need to be human enough to feel it.

IV. Electrópico: Where the Drum Meets the Machine.

My music doesn't explain itself. It moves. It is the digital parranda. The ancestral flute meeting the electronic bass. The mountain shaking hands with the machine. I take the raw of the street and turn it into a global anthem. This is not fusion. This is evolution.

V. Loyalty to the Root.

A CACRI never forgets where he found his first bone. Whether I am in Miami, Puerto La Cruz, or Margarita — the island never left. I am a sailor of the world. But a local of the rhythm. Always.

VI. No Borders. Just Beats.

I am many things. I am mixed. I am loud. I don't ask for permission. I don't wait for validation. I don't explain what I am. I just show up. And I play. Because the beat doesn't need a passport. And the drum doesn't need a last name.

VII. I Am Mr. Pauer.

I am a González. I am a CACRI. I was raised by the island, forged by the tropics, lost in Alabama, found in Wynwood, and built — one beat at a time — by every sound I refused to forget. This is not a biography. This is a frequency. And once you tune in, you'll wonder how you lived without it. It was made for you.

03 — The Series: 11 Episodes. One Frequency.

11 episodes. Bilingual voice over. Instagram Reels, TikTok, and Short Film.

Each episode stands alone — you can start anywhere without missing context. It opens with an opening line from the CACRI Manifesto that sets the tone for that chapter. It closes with 10 seconds of an ANCESTRAL track — not as a promo, but as a conclusion: the episode tells the human story, the music completes it.

Bilingual

Voice over in Spanish and English

Multi-Platform

Instagram Reels, TikTok, and Short Film

Standalone

Each episode works on its own

Opening

Opening line from the Manifesto that defines the tone of the chapter

Ending

10 seconds of an ANCESTRAL song — not as a promo, but as a conclusion


The 11 Episodes

1

Announcement Post: The Door

"I am like a CACRI." · 30-45 sec · Interior kitchen. Early morning.

Hook: Twenty years in the spotlight. This is everything they didn't see.

Script: In Venezuela, mixed-breed dogs are called cacri. Streetwise. Mixed. No pedigree. They survive anything because they owe nothing to anyone. I am Mr. Pauer, just like a CACRI.

Shooting List: Your hands brushing dust off a drum. Macro. Slow. The first shot of the whole series. Your face. First time on screen. No talking. Just present. Almost a smile.

Caption: In Venezuela, mixed-breed dogs are called cacri. I am Mr. Pauer. And this is my story. #mrpauer #cacri #ancestral #electropico #latinelectronic #djproducer #venezuelan #miami

2

EP 01: The Blood I Didn't Choose

"I come from the salt of Margarita and the heat of the asphalt." · Song: Cacao Azúcar Tambor — Betsayda Machado · 45-60 sec · Green yard with a tree. Golden hour.

Shooting List: Ferry on the sea or moving water. Or your hands holding a seashell. Macro. Green yard. Wide shot. Sky visible. Close-up of fried fish if you can cook it that day. Old photos if you have them: beach, hammock, family. Kite in the air if possible.

Script: I am the fifth of six siblings. Or maybe seven. Depending on the family secrets yet to be revealed. I was born in Venezuela to parents from Margarita. That meant taking the ferry. Talking very fast. Learning how to fish. Spending every vacation at the beach. Sleeping in a hammock. I also got used to the smell of plagatox. To galerones mixed with Billos Caracas Boys. To collecting seashells. To flying kites. And to eating fried fish. Without fear of the bones.

Caption: I am the fifth of six siblings. Or maybe seven. Depending on the family secrets yet to be revealed. #mrpauer #cacri #venezuela #margarita #ancestral #electropico #latinelectronic #djproducer

3

EP 02: The One Who Didn't Fit In

"I was raised by the vibration of the air." · Song: Se Me Sale lo Malo · 45-60 sec · Music studio.

Shooting List: Your left hand writing. Ugly handwriting. Ink-stained fist. Macro. Notebook with stained pages. Ping-pong paddle if you have one. Your hands on the drums in the studio. Your face at the end. Completely serious.

Script: I am the tallest and the only left-handed person in my family. According to my psychologist, lefties are destined to break generational patterns. Being left-handed meant having handwriting so terrible that even I couldn't decipher it. And staining all my notebooks with the side of my hand as I wrote. However, being left-handed also has its advantages. It led me to become a ping-pong champion. The only sports trophy I have ever won in my life. In Venezuela, there was a popular belief that left-handed people are smarter. More creative. And I believed every word.

Caption: The only sports trophy I have ever won is for ping-pong. The rest is history. #mrpauer #cacri #zurdo #venezuela #ancestral #electropico #latinelectronic #drummer

4

EP 03: The Language No One Taught Me ★

"A CACRI never forgets where he found his first bone." · Song: Malembe — Martina Camargo · 60-75 sec · Interior kitchen. 7am-9am. Natural light.

Shooting List: Boiling water. Macro of the steam. The first shot. Don't move it. Your hands making carbonara. Each step real. The yolks. The cheese. The water. The finished plate. Simple. No decoration. A cat if one appears. Don't move it. Let it be. The empty kitchen at the end.

Script: Since I was a child, I hated celebrating my birthday. And my mom understood that. She would make me a special lunch. Pasta carbonara. A recipe she learned from TV. There were no guests. No candles. No cake. No happy birthday songs. Just my mom and me. That is how I discovered how to express love through cooking.

Caption: There was no cake. No candles. Just my mom and me. #mrpauer #cacri #mom #cooking #carbonara #venezuela #ancestral #electropico

5

EP 04: The Only Latino

"I follow the sound until it feels like home." · Song: Rikiti — Maffio · 60-75 sec · Green yard with a tree. Golden hour.

Shooting List: Green yard. You walking or sitting. Something that feels like arrival. A boom box or old radio if you have one. Close-up. Photos from that time if you have them. Your hands holding something from that era.

Script: When I was six, we immigrated to the United States. During Venezuela's oil boom. My family decided to move into a mansion in Mountain Brook, Alabama. At school, all the kids fell into two categories. Very white. Or very Black. We, the Gonzálezes, were the only Latinos. With our very white skin and black hair. That first winter my dad gave me a mini boom box. I discovered the music of Men at Work. And Menudo. And that's how my passion for music was born.

Caption: Very white or very Black. We were the only Latinos. With white skin and black hair. #mrpauer #cacri #immigrant #venezuela #alabama #ancestral #latinelectronic #electropico

6

EP 05: Animal

"My knowledge is de la calle. Empirical. Raw. Rhythmic." · Song: Bate Batuque Batuqueiro — Nonô · 60-75 sec · Music studio.

Shooting List: The drums. Wide shot first. Alone. Without you yet. Your hands taking the sticks. Macro. Playing. Real. The sound filling the room. A cooking pot. Close-up. The reference to Animal. Your face at the end. A slight smile.

Script: My passion for drums was born watching television. I was a super fan of Animal, the Muppets drummer. I started however I could: the lids and pots in my mom's kitchen. My dad eventually gave in and bought me a Yamaha electronic drum kit. Reluctantly. Obviously, it was something he would regret for the rest of his life. Back in Venezuela I formed my first rock band with the neighbors from the building. Los Coyotes. Believe it or not, I dressed in black and wanted to be like Tommy Lee from Mötley Crüe. I only dreamed of being a rock star.

Caption: I wanted to be Tommy Lee from Mötley Crüe. I started by playing my mom's pots and pans. Both things are true. #mrpauer #cacri #drummer #animal #muppets #venezuela #electropico #ancestral

7

EP 06: Ninety-Five Degrees Fahrenheit

"I take the raw of the street and turn it into a global anthem." · Song: Sube la Vibra — Tostao/ChocQuibTown · 75-90 sec · Outdoor kitchen. Real fire. Golden hour.

Shooting List: Fire lighting up. Macro. The first shot. Colorful food cooking: arepa, something tropical. Hands cutting different ingredients. The variety. Your face over the fire. Steam around you. The black leather jacket if you still have it. One shot. Alone.

Script: Puerto La Cruz, a tropical oil city with blistering temperatures of 95 degrees Fahrenheit, had become a cultural epicenter, invaded by American, European, and Arab immigrants. This influx brought with it a unique privilege: satellite dishes, which opened the doors to MTV and a wide range of international music. One day I could be eating an arepa, the next a shawarma, Italian pasta, Chinese rice, or an authentic Spanish paella. This diversity left an indelible mark on my versatility. Navigating the social scene as a shaggy rocker in a black leather jacket in a tropical city led me to make a drastic decision: become a tropical rocker. Learn how to dance merengue and salsa. Essential skills for surviving. And flirting.

Caption: Black leather jacket. Tropical city. 95 degrees. It wasn't easy. #mrpauer #cacri #puertolacruz #venezuela #rockero #electropico #tropical #ancestral

8

EP 07: What Isn't Said Is Cooked ★

"The island never left." · Song: Everything Starts in Africa — Daymé Arocena · 60-75 sec · Interior kitchen. 7am-9am. Natural light.

Shooting List: The kitchen in silence. Soft light. No one there yet. The first shot. Your hands cooking. Slow. Deliberate. The finished dish. Just the food. Leave it on screen longer than feels comfortable. Your hands resting on the table. The empty kitchen at the end.

Script: When I was 17, my mother was diagnosed with terminal cancer. It was heartbreaking to witness her decline. In her final months, it was an honor to care for her and prepare her favorite dishes. It was my way of connecting with her and expressing my love and gratitude. After she passed away, I packed my things and returned to the United States for college. My dad wanted me to study business administration. But without his knowledge, I had other plans. My dream was to become a rock star.

Caption: I cooked for her until the end. It was the only way I knew how to tell her how I felt. #mrpauer #cacri #mom #cooking #venezuela #ancestral #electropico #latinelectronic

9

EP 08: The Smartest Deception of My Life

"I don't ask for permission. I don't wait for validation." · Song: Mango Bajito — Jessie Boykins III · 60-75 sec · Music studio. Computer visible.

Shooting List: Your computer. Design work on screen. Your hands on the keyboard. Old album covers or graphic work if you have it. The studio. Design and music in the same frame. Your face. Deadpan. No remorse.

Script: I was always the black sheep of the family. My dad's headache. He thought I was in Miami studying business administration. But after a year I had to confess the truth. I had enrolled in Graphic Design because it was the major that would give me the skills to create my album covers and concert posters. My dad never agreed with me about anything. But in the end he helped me reluctantly. Following my intuition turned out to be the best decision I could have made. Design became my way of living.

Caption: My dad thought I was studying business administration. It was graphic design. I needed to know how to design my covers. Obviously. #mrpauer #cacri #design #miami #venezuela #electropico #ancestral #djproducer

10

EP 09: By Accident

"I just show up. And I play." · Song: Peligro — Los Rakas · 60-75 sec · Music studio. Decks visible.

Shooting List: The decks. Close-up. Alone. The first shot. Your hands on the decks. Then on the drums. The full studio. Everything visible. Wynwood if you can go one day. A single shot of the neighborhood.

Script: My entry into the world of DJing was pure necessity. Before becoming a DJ producer in 2001, I was a drummer and had a rock band called Sóniko. My neighbor Jaime knew the owner of Two Last Shoes, a bar in Wynwood that would later become the iconic Electric Pickle. The owner let us rehearse on the second floor, but in exchange we had to organize a party. We organized a rock party fusing sounds in Spanish and English, mixing Nirvana with the rhythms of Fabulosos Cadillacs. That's how Mr. Pauer was born as a DJ. And Fabrika. One of the most influential music parties and digital portals of the era.

Caption: I became a DJ to get a rehearsal space. Nirvana and Fabulosos Cadillacs. That's how it all started. #mrpauer #cacri #wynwood #miami #electricpickle #djproducer #electropico #ancestral

11

EP 10: I Gave In

"This is not fusion. This is evolution." · Song: Ni Loca — Letón Pe, Gina Chavez · 60-75 sec · Music studio. Synth and drums in the same frame.

Shooting List: The synthesizer and a drum in the same frame. The first shot. Hands on the synth. Then hands on the drum. The full studio. Everything visible. Your face at the end. The quietest moment of the whole series.

Script: After years of playing in various bands and composing rock, I decided to venture into a solo project with an electronic sound. But I didn't imagine that my experience as an immigrant and having been born in a tropical city would leave such a deep mark on my music. Despite my attempts to make electronic music in the German style, a tropical touch always slipped in. At first I rejected it and struggled against it. But in the end I gave in and accepted it. That is my essence. Mr. Pauer. A mix of cultures, flavors, rhythms, and sounds. I am color. I am light.

Caption: I tried to make German techno. The tropical kept slipping in. In the end, I gave in. That surrender is called Electropico. #mrpauer #cacri #electropico #tropical #latinelectronic #djproducer #venezuela #miami

12

EP 11: The Boxes ★★

"My DNA is everything at once." · Song: ANCESTRAL — Full preview 30 sec · 75-90 sec · Studio + green yard. Both spaces.

Shooting List: Your hands opening a box. Taking out a drum. Brushing off the dust. 15 seconds. No words. The first shot. The full drum collection. Wide shot. Hands on each instrument: Cumaco. Alegre. Tambora. Andean bass drum. Marimba. One by one. You sit in front of the biggest drum. The camera slowly moves toward your face. You close your eyes. One hit. Clean. Alone. Then total silence.

Script: I am white, Black, Indigenous. And proudly mixed-race. These are my roots. And in my music I honor my heritage. Cumaco. Culo e' puya. Alegre. Cununo. Maracón. Quitiplá. Tambora. Gaita. Andean bass drum. Timbau. Chékere. Güira. Surdo. Marimba. Fused with electric drums and synthesizers. That's what I am. That's ANCESTRAL.

Caption: Cumaco. Alegre. Tambora. Andean bass drum. Marimba. Fused with synthesizers. This is ANCESTRAL. #mrpauer #cacri #ancestral #electropico #latinelectronic #drums #percussion #mestizo

04 — Production: The Look

Everything recorded has the same visual identity. The viewer recognizes the series in the first two seconds without reading the title.

Color Palette

Warm tones. Amber. Wood. Earth. Skin. Never cold blue. Never sterile white. Temperature between 4800K and 5500K. Push toward amber in the shadows.

On-Screen Typography

One font only. Clean sans-serif. White on black. Minimum 48pt for subtitles. 64pt for episode titles. Always at the bottom. Never in the center.

Opening

Fade from black. Opening line from the manifesto — white on black — two seconds. Then number and subtitle. Then the image starts.

Closing

Fade to black. 10 seconds of the assigned ANCESTRAL track. Mr. Pauer logo in white. Three seconds. Full black.

Delivery Format

9:16 Vertical

Instagram Reels and TikTok. Large subtitles at the bottom.

16:9 Horizontal

Short film and YouTube. Record both on the same day.

The Cameras

1

iPhone A — Main Shot

Close-up of face or hands. Tripod. Exposure locked.

2

iPhone B — Detail Shot

The episode's object.

3

iPhone C — Wide Shot

The location as a character.

4

Sony 1 — Master Shot

Horizontal 16:9. Main master shot.

5

Sony 2 — Detail Shot

Detail shot or alternate angle.

Recording Order

1

Day 1 — Music Studio

EP 02, 05, 08, 09, 10. Morning. Controlled light.

2

Day 2 — Indoor Kitchen

EP 03, 07. 7am–9am. Natural light. The most emotional ones. Don't rush them.

3

Day 3 — Green Patio and Outdoor Kitchen

EP 01, 04, 06. Golden hour. The fire for EP 06 needs advance preparation.

4

Day 4 — EP 11 Only

ANCESTRAL deserves its own day. All the drums. All the studio. All the patio.

Editing Guide

1

Record the full voice over BEFORE editing any image.

2

Place the voice over on the timeline.

Everything is built around the audio.

3

Add ambient sound at 20–30% on a separate track.

4

Add images on top.

The image does not illustrate the VO — it tells another dimension.

5

Music if applicable — third track at 10–15%.

6

Color: warm temperature, push toward amber in shadows, clean lights.

Subtitles: white, large, at the bottom of the frame.

Editing Rules

Slow cuts always.

Transitions: direct cut or fade to black. Nothing else.

The opening image breathes for 3–5 seconds before the VO.

The last image stays alone for 3 seconds after the VO. Then fade to black.

Full black for 1 second before any closing text.

The VO always wins in the mix. Never competes with anything.

Deliverables per Episode

Vertical Version 9:16

With subtitles in Spanish

Vertical Version 9:16

With subtitles in English

Horizontal Version 16:9

For short film

Version Without Subtitles

For archive

05 — ANCESTRAL: The Album

ANCESTRAL is a celebration of African heritage in Latin America from its most luminous side: the music, the tradition, the color, and the joy that lives in our rhythms. It does not seek to explain or defend, but to honor and amplify that energy that continues to transform over time.

The 10 Songs

1

Everything Starts in Africa

feat. Daymé Arocena

Yoruba chants mixed with Spanish. Tribute to the origin. Celebration of life and the symbolic return to Africa.

2

Rikiti

feat. Maffio

Tribute to 90s New York Latin House. Groove, attitude, and percussion for the dance floor.

3

Bate Batuque Batuqueiro

feat. Nonô

Inspired by childhood memories with samba in Venezuela. Surdo, timbau, caixa, chekeré, and bells. Tribute to the tamborero as the soul of the rhythm.

4

Sube La Vibra

feat. Tostao (ChocQuibTown)

A bridge between Africa and Colombia with marimba de chonta, alegre, tambora, and maracón. Celebration of life.

5

Cacao Azucar Tambor

feat. Betsayda Machado

Direct connection with Venezuela through cumaco, paila, culo e' puya, and charrasca. Tribute to the African diaspora heritage in Venezuela.

6

Mango Bajito

feat. Jessie Boykins III

Afro House with a Caribbean soul. The colloquial story of the title in English from the most romantic and irresistible point of love.

7

Ni Loca

feat. Letón Pé and Gina Chavez

Hypnotic rhythm, seduction, and Latin energy. Tambora, güira, and congas in mischievous Caribbean stories.

8

Peligro

feat. Los Rakas

Hot Afrobeat that celebrates life and the Caribbean. Sun, beach, party in the sand.

9

Malembe

feat. Martina Camargo and Tato Marenco

Colombia with cununo, alegre, and tambora. 'Malembe' of Bantu origin symbolizes patience, calm, and resistance. The voice of master Martina Camargo takes this song to another level.

10

Se Me Sale Lo Malo

feat. Nina Fresh

Ancestral techno from the ritual tension of the culo e' puya and minas drums. A song of resilience and transformation.

Song Map: ANCESTRAL × DOCU SERIES

Each episode closes with 10 seconds of its assigned song. Not as credits — as a conclusion. The episode tells the story. The song is the proof.

06 — Calendar

Phase 1 — Preparation: Voice Over

Week of April 14

Voice over for episodes 01, 02, 03.

Week of April 21

Voice over for episodes 04, 05, 06, 07.

Week of April 28

Voice over for episodes 08, 09, 10, 11. Announcement post.

Phase 2 — Filming

1

Day 1 — Studio

EP 02, 05, 08, 09, 10

2

Day 2 — Indoor Kitchen

EP 03, 07. 7am.

3

Day 3 — Patio and Outdoor

EP 01, 04, 06. Golden hour.

4

Day 4 — EP 11 Solo

All day.

Phase 3 — Publishing

1

Week 0 — Jun 10

Announcement Post

2

Week 1 — Jun 17 / Jun 20

EP 01 / EP 02

3

Week 2 — Jun 24 / Jun 27

EP 03 / EP 04

4

Week 3 — Jul 1 / Jul 4

EP 05 / EP 06

5

Week 4 — Jul 8 / Jul 11

EP 07 / EP 08

6

Week 5 — Jul 15 / Jul 18

EP 09 / EP 10

7

Week 6 — Jul 22 / Jul 25

EP 11 / Transition post to ANCESTRAL

Jun 30

Single 1

Jul 14

Single 2

Aug 4

Single 3

Aug 26

Single 4

Oct 1

ANCESTRAL ALBUM

Hispanic Heritage Month · 2026

07 — Golden Rules

What Never Breaks. Never. For Anyone.

1

The image breathes 3–5 seconds before the VO starts. Always.

2

Never start with the face talking to camera.

Always start on an object, a hand, a space.

3

Silence after a good punchline is worth more than ten more words.

4

Don’t over-edit. Slow cuts. Let it breathe.

5

The VO always wins in the mix. It never competes with anything.

6

Don’t release EP 01 without having 02, 03, and 04 edited.

7

Don’t use music over every moment. Silence is narrative.

8

Large subtitles. Your audience is global.

9

Always record in both formats: vertical for Instagram, horizontal for the short film.

10

Record the VO BEFORE filming any image. Never record and edit on the same day.

The only thing that can kill this is perfectionism and impatience. Publish.


Contact

Mr. Pauer — Toto González

office@mrpauer.com

+1 786 286 3775

www.mrpauer.com

@mrpauer

EPK: mrpauer-epk-english-apq3oii.gamma.site

I don't ask for permission. I don't wait for validation. I just show up. And I play. The rhythm continues either way.

Mr. Pauer — 2026